Krishna's Knowledge Journal

Understanding Finance from First Principles

A knowledge journal dedicated to finance, economics, Indian banking, taxation and history through first-principles thinking.

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The latest publications from Krishna's Knowledge Journal.

How an American Firm Exploited Indian Retail Investors (Part 1)

How an American Firm Exploited Indian Retail Investors (Part 1)

Picture a dimly lit data centre where multi-billion-dollar algorithms make split-second decisions in the blink of an eye, operating entirely invisible to the human eye. Across the country, millions of everyday dreamers stare into their glowing smartphone screens, blissfully unaware that they are stepping onto a battlefield rigged against them.

How Big Tobacco Hacked the Human Mind

How Big Tobacco Hacked the Human Mind

With the industrial machinery of mass production perfected, the global tobacco industry turned its attention to a far more complex terrain: the human psyche. This concluding installment unpacks the sophisticated, deeply cynical corporate playbook of "Big Tobacco" throughout the 20th and 21st centuries, examining the invention of modern public relations, the weaponization of manufactured doubt, the targeted exploitation of marginalized communities, and the chilling reality of how the modern vaping industry is repeating this exact cycle today.